Powerful admin panel interface

The Broadsoft shopping cart solution is a complete web store solution for anyone looking to start an online business, add a shopping cart to their existing website, or to replace their existing shopping cart platform. Broadsoft includes the latest, most innovative features, tools, support and technology needed to build, promote and grow your online business.


We’ve made it so you can use tablets (ipad mini is supported) and still have a good experience browsing around.


We’ve re-organized settings and pages to make the configuration of the store more intuitive.


All the pages are consistent in terms of layout and navigation. Grids were redesigned.

Categories management

Completely redesigned to enable Drag & drop functionality.

Order management

The order details page was redesigned to increase efficiency when processing orders.

Other major redesigns, including:

Payment methods, Shipping methods, Store settings, Store language, Store modules and more.

The All-in-one Shopping Cart Software

With all the tools to build, market and grow your online store

Learn more about Broadsoft shopping cart features

Secure shopping cart

Broadsoft offers the most secure, reliable eCommerce hosting for your online store. 256-bit SSL Encryption is included with all Broadsoft plans – the same level of security that banks and large financial institutions use for their customers. Rest assured that your customer data is safe with Broadsoft!

Optimized Checkout

Deliver your customers the ultimate, best checkout experience possible with a checkout page that’s designed to meet the latest usability standards and prevent cart abandonment. Meet the growing demands of shoppers by allowing them to checkout with their Facebook credentials, as a guest, or optionally allow them to create an account.

Point-of-Sale system

Extend the reach of your online store with our iPad compatible POS App. Sell in person or on the go at tradeshows, kiosks, vendor events – virtually anywhere. Easily sell products, accept credit cards and email receipts on the fly, customizing orders with reward points, custom items and notes as needed. Best of all, all your orders and inventory are automatically synced, saving you valuable time and energy!


Augment your store’s functionality with a powerful REST API that allows for easy integration with any of your created apps. Our REST API is designed to have predictable, resource oriented URLs and to use HTTP response codes to indicate API errors. We use built-in HTTP features, like HTTP verbs, which can be understood by off-the-shelf HTTP clients. JSON or XML will be returned in all responses from the API, including errors.

Facebook store

Reach more visitors by easily adding your online store directly to your Facebook Fan Page within its own tab. Select which products are displayed, such as products within a specific category, Home Specials or items "On Sale". Merchants can empower their affiliates with the ability to create their own online stores within their Facebook profiles and choose which products will be displayed. SocialCommerce will automatically add the appropriate affiliate tracking code and affiliates will automatically get credit for any sales.


Our built-in blog feature allows you to create a blog within your store with just a few clicks. Your blog will automatically use the dynamic design elements from your website, eliminating the time and expenses it takes to recreate design elements on a third party location. Furthermore, you’ll automatically increase your SEO efforts by having a blog within the same domain name as the website and store. Optionally allow comments, schedule posts, and benefit from a built-in industry standard RSS feed that will automatically reflect your latest post.

Facebook "Like" button

The Facebook “Like” button enables users to make connections to your pages and share content back to their friends on Facebook with one click. Since the content is hosted by Facebook, the button can display personalized content whether or not the user has logged into your site. For logged-in Facebook users, the button is personalized to highlight friends who have also liked the page.

Quick Edit Bar

A front-end design toolbar that allows store administrators to easily change between templates, adjust the width of your site and hide/unhide elements. You can also add products, categories, and much more. The built-in Drag ’n’ Drop feature allows moving elements between the left and right bars of the website without having to modify the HTML!

Social bookmarking

Share your products and promotions anywhere and boost traffic to your site. It only takes seconds to install our free “AddThis” social bookmarking tool! Your product pages will provide your visitors with the ability to share products with their friends via Twitter, Facebook and other social networks.

Easy Payment solutions

From Bitpay to Amazon Pay, Broadsoft supports more payment gateways than any other eCommerce solution. Select from over 100 ready-to-use, pre-integrated solutions so that you can accept payments fast and easy.

Newsletter smartLists ™

The Newsletter SmartLists™ dynamically groups customers or mailing list subscribers based on their history, allowing you to easily send out newsletters to all customers who ordered a specific product, placed an order within a specific date, have an unpaid order, placed orders over a specific amount, etc. Since the information is collected in real-time when the newsletter is sent out, groups will automatically include new customers that match the criteria.

Not Completed orders email

Increase conversions by automatically emailing visitors with open "not completed" orders or abandoned carts, offering special promotions or inquiring if there were any issues that prevent them from checking out.

SmartCategories ™

These special types of product categories will automatically classify products in real time based on their settings or content. Setting up a new category with the use of SmartCategories™ will populate it with products such as sale items, new releases, free shipping items or a simple keyword search.

Seamless third party integration

A Third party app is an application provided by a vendor to work with the Broadsoft eCommerce platform. Broadsoft supports out-of-the-box integration with over 350 partners such as Fulfillment by Amazon, Power Reviews, ShipWorks, Fusion Bot, Go Data Feed, True Ship and many more.

Admin quick search

Easily find orders, products and customers using the improved search from the Shopping Cart Software Admin panel. A real time preview of your possible search term will display as you type.

Front-end search

The built-in Quick Search functionality in Broadsoft allows visitors to easily find products within your store by displaying product matches as the user types in the search box. Quick product results are "suggested" to the visitor as they type the keyword.

Responsive, Mobile-Friendly Themes

Select, apply, and get started quickly with a professionally designed theme that looks great and converts visitors into buyers. All templates have been professionally designed and are mobile-friendly, which means your customers will have a great browsing experience on any device – desktop, tablet or mobile!”

RSS feeds

The RSS feeds are used for syndicating regularly changing content on a web site. You can open an RSS feed with any RSS reader and look for new content on the site, or you can set up a server-side script to parse the feed and display the content of the RSS on another web site. Broadsoft has a built in feature to publish featured items, on sale items, new releases, best sellers, and blog posts to an RSS feed.

Product reviews email

Automatically email customers that recently received an order to request a Product Review. Use this to easily collect reviews to improve the content of your product pages and encourage customers to place new orders.

Partners, resellers & developers

Our Shopping Cart Solution is ideal for agencies or designers. Increase your brand and revenue by developing apps, designing templates, referring customers, or offering a state-of-the-art solution that'll improve our merchants’ eCommerce experience.